Inspiring Asma’s Vision

It all started about 1.5 years ago when I taught Asma (my mom) how to plot. At that time, I didn't think that this hobby would ever become more for her and me. I was able to create the first fonts, sayings and designs, which Asma applied to her products with great love. It quickly became clear that a distinctive name and a presence were needed.

Together we developed a logo that combines elegance and rustic charm – the Gschenkli Macherei was born.

Business cards and flyers followed and things slowly started to gain momentum. From the very beginning of our collaboration, it was clear that digital channels were also a must. So I set up a simple Jimdo website and opened an Instagram profile.

As Gschenkli Macherei grew steadily and became more well-known, the occasional post on Instagram quickly became a regular occurrence. We designed, tested, adapted ideas and watched the Instagram account grow. Engagement on the platform also increased - Asma was already able to process the first orders through Instagram.

But what happened next? Asma's hobby quickly became a real part-time job for me too - and there is no end in sight. Because we can and want more - together!

A few weeks ago I gave the website a fresh update. It is now hosted on Wix, which gives me a great opportunity to manage all websites in one place. From my perspective, Wix is a great tool that also allows customers to take responsibility for and maintain their website themselves, if they so wish.

The analogue advertising measures have also been updated. The printed materials appear in kraft paper, which perfectly underlines the rustic charm of the Gschenkli Macherei . We have also developed further advertising measures that are intended to increase the awareness of the Gschenkli Macherei beyond the digital channels.

And probably the biggest project we are currently rocking is the online shop on the website, which is due to go live by the end of February. Our heads are bursting with ideas and we are ready to implement them together.

Check it out: www.gschenklimacherei.ch

Collaboration as the key to success:

For me, working with my clients is an active process. Together we develop ideas that make their visions visible. As an advisory companion, I support my clients in refining and implementing creative concepts - both digitally and analogue.

The Gschenkli Macherei project was the kickstart for me. It not only paved my first steps into the world of digital design and website creation, but also opened the doors for further projects with new customers. I was able to gain valuable experience, especially in the area of social media, and see how important a well-thought-out digital presence is for the success of a company. It shows me how much potential there is in collaboration and the joint implementation of visions.

Inspire your vision – this is the motto I would like to use to introduce more projects and customers in the future. I look forward to making your vision visible too!